In your research for Search Engine Optimization (SEO) strategies, you will most likely come up with an overwhelming amount of information. Some of it might even be contradictory at times. The fact of the matter is that search engine’s (i.e. Google, Bing, Yahoo!, Baidu) algorithms are a very well kept secrets. Although there is some documentation regarding how search engine indexing and ranking works, the best SEO execution strategies are best based testing and validating results.
Do not be fooled by companies trying to sell you services for SEO Optimization, as many are hoaxes and scams. Any one that tells you they will assure you the first SERP (Search Engine Results Page) spot is lying and misleading at least. Believe me, you can do much of this by yourself! Just take a bit of time to research about SEO!
Don’t be discouraged!
Nothing to worry about! This is great starting point, but know it’s just the beginning. In order to narrow down your initial steps, I have compiled a short list of five in-page elements, two off-page elements and three free tools that will focus your initial SEO efforts. Throughout this tutorial, this website will be used as an example of the elements we will explore. Let’s get started!