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Articles
Internal Controls in Nonprofit Organizations
Why internal controls matter for nonprofits — protecting resources, ensuring accurate financial reporting, and strengthening an organization's case for federal and state funding.
Jul 1, 2019Time and Effort Reporting: Documentation for Nonprofit Organizations
What the Uniform Guidance (2 CFR Part 200) requires for documenting personnel expenses charged to federal funds, and the criteria nonprofits' time and effort records must meet.
Jun 11, 2019The Importance of Project Management for Nonprofit Organizations
Why nonprofits benefit from adopting project management techniques — standardizing workflows, improving communication, and getting more from limited resources.
Jul 23, 2018Operational Analysis: VivaColombia Airlines
A service-operations case study on VivaColombia's low-cost airline model in Latin America — its funding strategy, workforce management, customer experience, and the board's 2015 expand-vs-consolidate decision.
Mar 2, 2018Strategic Partner or Venture Capital Firm?
An opinion piece examining the PureTech Ventures case — weighing a strategic pharmaceutical partnership against a VC financing round, and why the two options pull in opposite directions.
Oct 14, 2017Negotiating Equity Splits: Lessons from the UpDown Case
A business-school case study on how founding teams should structure and renegotiate equity splits as a startup evolves, using the UpDown case as a cautionary example.
Apr 24, 2017Introduction to Web Analytics
A short history of web analytics from Webtrends to Google Analytics, and why tracking on-site behavior matters for understanding and improving your website.
Apr 22, 2017Introduction to Web Application Development
A plain-language overview of what web applications are, plus the client-side and server-side technologies that make them work.
Feb 23, 2017A Five-Stage Approach to Deal Making: The Amazon-Whole Foods Deal
A case study applying the five stages of deal-making — creation, financials, design, contract, and performance — to Amazon's $13.7 billion acquisition of Whole Foods.
Jan 19, 2017Google Visibility for New Websites
Why a freshly launched website doesn't show up in Google right away, and the basic search-engine concepts — indexing, SERPs, and SEO — every new site owner should understand.
Nov 10, 2016Free SEO Tools to Improve Your Visibility
Six free tools worth adding to your SEO toolkit — from Chrome's built-in dev tools to Google Analytics, Search Console, SEO Quake, Alexa, and Check My Links.
Nov 1, 201610 Things to Know for SEO Beginners
A beginner's primer on SEO fundamentals — page titles, meta descriptions, headings, canonical tags, image alt text, robots.txt, sitemaps, and the free tools worth installing first.
Aug 17, 2016Knowledge Brief: Correlations and Regressions
A short, plain-English breakdown of correlation and regression analysis — what they measure, how R-squared works, and how the two concepts differ.
May 27, 2016Operations Research: A Brief Overview
A short introduction to operations research — what it is, the continuous-improvement philosophies it draws on, and the efficiencies it can unlock for a growing business.
May 23, 2016An Introduction to Cyber-Security
A primer on core cybersecurity vocabulary — attack vectors, payloads, and malware types — plus the seven-phase framework hackers typically follow during an intrusion.